Series of Out of Home (posters, static clings, banners) and Social Media deliverables for an anti-chewing tobacco campaign. The campaign aimed to target white, rural, teenage males between the ages of 12 and 17 who may be considering or already chew tobacco. The goal of the campaign was to provide awareness of the dangers of chewing tobacco, focusing on three pillars: addiction, harmful chemicals, and health consequences. Layouts for Out of Home deliverables were designed with space for the client's logo at the bottom; the logos have been removed in the images below.